Descargar PDF Hooked: How to Build Habit-Forming Products (Portfolio) de Nir Eyal PDF [ePub Mobi] Gratis
Gratis Hooked: How to Build Habit-Forming Products (Portfolio) de Nir Eyal PDF [ePub Mobi] Gratis, Descargar Gratis Hooked: How to Build Habit-Forming Products (Portfolio) Spanish Edition
Hooked: How to Build Habit-Forming Products (Portfolio) de Nir Eyal
Descripción - Críticas A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)You'll read this. Then you'll hope your competition isn't reading this. It's that good. (Stephen P. Anderson, Author of 'Seductive Interaction Design')Nir's work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of 'Designing for Behaviour Change')If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education) Reseña del editor In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as 'the place to discover the next big things in tech.' Biografía del autor Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Detalles del Libro
- Name: Hooked: How to Build Habit-Forming Products (Portfolio)
- Autor: Nir Eyal
- Categoria: Libros,Libros universitarios y de estudios superiores,Ciencias sociales
- Tamaño del archivo: 8 MB
- Tipos de archivo: PDF Document
- Descargada: 456 times
- Idioma: Español
- Archivos de estado: AVAILABLE
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Hooked: How to Build Habit-Forming Products — Instituto ~ Hooked: How to Build Habit-Forming Products TIPO DE LIBRO: De acompañamiento, enfocado a validar y corroborar aspectos del ciclo del hábito durante el proceso de diseño de adopción de productos. TE SERVIRÁ SI ERES: Emprendedor, diseñador, Project Manager o lideras la estrategia o diseño de una start-up o producto tecnológico.
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Hooked: How to Build Habit-Forming Products: Eyal, Nir ~ Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumer’s attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.
Hooked: How to Build Habit-Forming Products: ~ Hooked is based around the four step process that causes products, apps to become habit forming. The battle most tech companies now face is the battle for consumer’s attention. The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock.
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ZL 65. Hooked. How to Build Habit-Forming Products ~ Hooked How to Build Habit-Forming Products. Nir Eyal @nireyal y Ryan Hoover. Editorial Portfolio, 2014 Comprar en: . Nir Eyal es experto en la relación entre tecnología, negocio, comportamiento y cerebro. Dicta workshops sobre el tema y ha escrito numerosos artículos acerca de cómo manejar los comportamientos de usuarios y clientes.
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